“Google” is betting on the tools of artificial intelligence and the distinctive contributions to compete with “Oben AI”

Google, which is affiliated with Alphabet, has announced that it will expand the use of artificial intelligence for a larger segment of users, and revealed a new monthly subscription of $ 249.99 for users of the advanced version of “Jimini”, in a move aimed at strengthening its position in front of competitors such as “Obin AI” and “Ankrobic”.

This came during its California’s annual conference, where the company presented major updates that include the integration of “artificial intelligence mode” into the search engine, giving advanced computer answers instead of traditional results. The new subscription plan, at a value of $ 249.99, includes advanced features such as using the “Deep Think” model.

This price is compared to monthly plans that cost $ 200 of the developers of the AI ​​and “ANATC”, which highlights companies’ endeavor to explore ways to cover the high cost to develop artificial intelligence.

Google also provides paid subscriptions starting from $ 19.99, including artificial intelligence and cloud storage, and its subscribers have exceeded 150 million, according to Reuters.

CEO Sondar Pachai confirmed that the “Gemini” application includes more than 400 million active users per month, and that the company is seeking to build personal and proactive artificial intelligence that serves user daily needs.

In the field of devices, Google has offered smart Android XR smart glasses and shows direct translations while speaking. It also announced plans to launch the XR headphone in cooperation with “Samsung”. On the other hand, her competitor “Mita Platforms” has already presented her glasses with artificial intelligence in the market.

Early this month, Alphabet lost $ 150 billion of its market value in one day after Apple’s CEO of Apple was certified during one of the cases, stating that artificial intelligence caused lower searches on the “Safari” web browser from Apple for the first time.

This prompted some analysts to reassess how to measure the dominant market share of Google in the field of research, as some estimates indicate that it may decrease from about 90% currently to less than 50% in 5 years. Analysts pointed to a shift in the behavior of users, as they preferred to artificial intelligence chat robots, instead of traditional search engines.

However, Ruby Stein, one of the executives of the Google Research Team, explained that the use of artificial intelligence to answer user’s complex questions may open new chances of high -related ads of the user, which is the main source of the company’s revenues.

Investments in artificial intelligence constitutes a large share of expected capital expenses for Alphabet this year, amounting to $ 75 billion, which is a significant increase compared to 52.5 billion US dollars in 2024.

On Tuesday, ads included additional updates for Google’s endeavor to develop “global artificial intelligence agent”, capable of carrying out tasks on behalf of the user without detailed directives.

The company presented some of the capabilities of this type of artificial intelligence within a project known as “Astra”, by directing the phone camera to a written invitation to add to the calendar automatically.

It also presented a new artificial intelligence model called “Fio 3”, generating videos and sound to create more realistic videos to support content makers.