Not Apple .. Who brought Samsung from the throne of mobile phones?

After the fall of Nokia from the throne of the best -selling companies for mobile phones in 2011, Samsung occupied the throne for 11 years from 2012 to 2022; Then I lost it in the interest of Apple on 2023/2024.

The beginning of the trip
Samsung was founded by E Pyong Chaoul in 1938 as a commercial company. During the following three decades, the company’s activities were varied to include food processing, textiles, insurance, securities, and retail trade.

In the late 1960s, the electronics field entered and expanded to the construction and shipbuilding industries in the mid -seventies, which strengthened its future growth.

With the 1990s, Samsung became more global, especially in the field of electronics, where mobile phones and semi -conductors became a major source of revenue, and by 2020, Samsung ranked eighth among the highest -value brands globally.

Since 2010, Samsung phones have imposed itself on the market via the Galaxy S3, which sold 70 million devices and then the Galaxy S4, which sold 80 million devices, after which Samsung entered a technology OLED On her screens, which made the mobile screen view attractive in its colors, until Apple was forced to buy screens from it for use in iPhone phones.

How did Samsung start losing the market?
It is normal to think that the biggest competitors of Samsung was Apple, but it was not a great threat to it, but the Chinese companies were threatening the throne of Samsung for years.

Chinese companies such as Xiaomi, Vivo and Abu (OppoIt was not a danger as long as it was competing with some in China; But in recent years, the Samsung Foreign Markets, especially the Western Asian region, the Pacific and the most important India.

India is the largest market for mobile phones in the world, and in 2024 the Samsung share decreased there 20% while Vivo rose 16% to control the Indian market, followed by the ranking of Xiaomi and Abu (Oppo) This is according to what was reported by “Fortachin” magazine.

How did Chinese companies be able to drop Samsung?
Samsung made her effort to develop its phones to make it distinct. The Galaxy S 24 phone was great and sold well in America and Europe at a price starting at $ 800.

At this time, Chinese companies were playing a different game, it was providing the basics that the user wanted, such as supporting devices for the fifth generation of the Internet, large batteries and lasting long and excellent camera cameras and all of this is at 200 dollars, and this is what Xiaomi did to the Radimi Note 13 phone, while Vivo made its phone screens operating with a high update rate and fast shipping and all this at 300 dollars.

All the specifications mentioned in the Chinese devices are found in Samsung phones, but at a higher cost due to its addition to other technologies that raise the price of the device, and for this reason and with the passage of 2024 Chinese companies took control of 47% of the Indian market.