Al -Ula hosts the first Instagram content makers in the region

Al -Ula hosts the first “Instagram Content Summit” in the Middle East and North Africa, organized by the American company Meta, in partnership with the Royal Authority of Al -Ula Governorate, the Saudi Tourism Authority, and Riyadh Aviation, during the period from 20 to 22 April.

This summit is the first of its kind in the Middle East and North Africa region, where a group of the most prominent content makers from all over the world combines interactive dialogue sessions, major words, discussions about the future of content industry, while exploring topics such as: social media, artificial intelligence, and changing digital scene.

This selected group of creators represents a global range of 231 million followers, highlighting the increasing importance of the impact industry in travel destinations today, and the content makers are awaiting a rich program of carefully designed sessions, to enable them to develop their skills, expand their audiences, and enhance their impact on the digital scene.

One of the main axes focuses on (Meta AI), where participants will have the most recent of this advanced technology, and its role in re -drawing the future of content industry, through innovations that make a qualitative shift in interaction, spread and ways to achieve income.

The summit includes sessions that highlight how optimum benefit from the platforms, the latest technical updates in it, and explore new opportunities in the content of the content makers, and the interactive dialogues provide the participants, the opportunity to communicate directly with the product managers of Meta through discussions, while the open sessions encourage experiences and building strong cooperation relations between the content makers, and is an exceptional opportunity To acquire knowledge, communicate with sector experts, and to stay at the forefront of the changing digital scene constantly.

Al -Ula sheds light on its unique vision in combining the protection of cultural heritage and the adoption of digital innovation, through dialogues on preserving cultural heritage in the face of the rapid digital transformation, and discussions will reveal how the identity of the destination is formed, through societies and handicrafts, and the narration of stories, while reviewing the increasing responsibility of content makers in promoting originality, in a world led by artificial intelligence, and Alla shows its ability to develop Continuing, while preserving its roots a renewed city over time, where heritage and innovation goes on together.

The content makers throughout the summit days will have an experience in the natural environment in Al -Ula and its ancient heritage that extends for 200 thousand years of human history, and 7 thousand years of continuous civilizations, in addition to exploring its distinctive archaeological features such as the stone site, the first Saudi site to include the UNESCO World Heritage List, the Old City in Al -Ala, and the Deira School, which is a center of forestry, culture and creativity in New Arts for Arts.